I find the angles. Write the ads. Scale what works.
I’m Brandon. Creative strategist and Meta media buyer. 11 years in direct response, $15M+ in ad spend managed. Strategy and buying under one roof, so the ads and the account actually talk to each other.
worked with
Most of the spend. The lowest CPA.
Meta only puts money behind ads that work. Here’s one month on a DTC creative team, straight from the performance report.
One person who gets the whole funnel.
Most ad people know one platform. I know the platform, the copy, the offer and the funnel, so I can tell you which one is actually broken.
Creative strategy
Customer research, angles, hooks, scripts and editor briefs. Every ad is a test with a reason behind it, tracked on a sheet with a feedback loop.
Meta media buying
Account structure, cost caps, testing and scaling. Advantage+, CBO, cost cap. I read the data daily and cut losers fast.
Offers & funnels
Landing pages, quiz funnels, VSLs, upsells and email. I’ve built 7-figure funnels from scratch, so the traffic actually converts.
Creative lead
Former CMO. I can run your strategists and editors, own the roadmap and own the results.
A flywheel, not a guessing game.
Every test gets logged in one Google Sheet. The learnings feed straight back into the next round of research, so the ads get smarter every week. AI speeds up each step. I make every call.
- 01ResearchCompetitor ads in GetHookd and TrendTrack, ad comments, reviews, Reddit and your customer surveys.
- 02AnglesAvatars, desires, unique mechanisms and awareness levels. A plan of attack ranked by what’s most likely to win.
- 03BriefHooks, scripts and editor briefs. Every test has a clear hypothesis, so we know what we’re learning.
- 04BuildAds plus variations. I’ll often cut the first scene myself so the hook lands exactly right.
- 05LaunchInto Meta, structured so every concept gets a fair read before we judge it.
- 06LearnHook rate, cost per 3-second view, CPA. Results go on the Sheet, winners get iterated and the learnings feed the next round.
AI speed. Human judgment. Native copy.
My own AI-powered creative strategy system.
It’s basically a feedback loop. Every ad gets tagged by angle, hook, format and awareness level, and every result lands in one Google Sheet.
Then AI parses the data. It spots which angles are actually winning, which hooks get the cheapest clicks and conversions, and which ads are quietly losing money. So we’re not guessing what to make next. We double down on what the numbers say works and cut what doesn’t.
It speeds up research and scripting too, so I move way faster than a strategist doing it all by hand.
But AI is a tool, not the decision-maker. I was doing this long before AI showed up, so I know what good looks like. I make every final edit. You get speed without the AI slop.
I write the copy myself. In the language your buyers actually speak.
It’s the little stuff that’s hard to get right when English is your second language. And it adds up fast:
- Dates and numbers. “October 18th,” not “18 October.” Dollars, pounds, inches and Fahrenheit, said the way Americans say them.
- Spelling. Color, not colour. Favorite, not favourite.
- Pronunciation. Scripts written so the voiceover says words the way your buyers do, not the way they’re spelled.
- Slang and idioms. Phrases that sound natural, not almost-right.
- Culture. Why Black Friday, the 4th of July, Thanksgiving or football season change how an ad lands.
Buyers can’t always name it, but they feel it. I’m a native US English speaker with 11 years of direct response copywriting, so your ads sound like they came from someone who gets them.
Don’t take my word for it.
“Brandon is expensive so we were initially hesitant to hire him. … Are his services worth the extra money? Yes. He is a one-man Digital Marketing army.”
“Brandon is the best creative strategist I have worked with being in the e-commerce space for over 5 years.”
“He also gave me multiple tips for some campaigns I should run which almost doubled my profit overnight. 10/10 would hire again”
“Working with Brandon as our fractional CMO has been an absolute game-changer for our business. … Brandon proposed a timeline and delivered on it — no excuses, no delays.”
“Brandon knows Meta ads and funnel optimization at a very high level and delivered insights that directly improved our conversion performance.”
“He helped me shift from “information” to messaging that actually converts. … Craft is knowing the mechanics. Art is bringing it to life. Brandon has both.”
“I can’t recommend Brandon enough, his knowledge is unparalleled. … 10 out of 10, don’t hesitate to hire him!”
“Brandon exceeded our expectations in every way possible. … Our Facebook Ads are running at peak performance and we have him to thank for that.”
“Over a single call with Brandon, he quickly tailored a full marketing plan that outperformed our previous seasons ROI.”
“I’ve implemented a couple of his recommendations and the results are already dramatically better!”
Account stuck? Let’s find out why.
Hop on a quick call. I’ll tell you if it’s the creative, the offer, the funnel or the account, and whether I’m the right fit to fix it.