I’ve been a full-time direct response marketer since 2015. I’ve managed about $15M in Meta ad spend and worked hands-on with 40+ businesses, from e-commerce brands to coaches to membership sites.

I started in SEO, building and ranking my own websites. I bought sites, grew their income and sold them. That’s where I learned that traffic only matters if it converts.
So I moved into paid traffic and sales funnels. Since then I’ve run Meta, Google and YouTube ads, written the copy, built the funnels and created the offers. I’ve been a creative strategist, a media buyer and a CMO.
I stick with clients. I worked with The Family Freezer for five years and helped 20x their profit. I worked with Briana MacWilliam for six years and helped 30x her business. Most of my work has come from long-term relationships, not one-off gigs.
These days I focus on Meta. I find the angles, write the ads, and use the numbers to scale what works. AI makes me faster. It doesn’t make my decisions.
You won’t need to chase me or micromanage me. I take ownership of strategy and execution, and I own the results.
If the bottleneck is your offer or your landing page and not your ads, I’ll tell you. Then I’ll help fix it.
You’ll know what we’re testing, why, and what it’s doing. Plain English, no dashboards you need a decoder for.
Native US English speaker. The copy, scripts and voiceovers sound like your buyers talk, not almost-right.
Grab a free 15-minute call. I’ll tell you if it’s the creative, the offer, the funnel or the account, and whether I’m the right fit to fix it.